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Influencing the insurance path to purchase

Friday 13 November, 9:30am to 10:30am AEDT

When it comes to insurance brands, marketers have their work cut out to be top of mind for customers. Being front and centre when people are ready to take up or switch is essential, according to marketing effectiveness expert Matthew Daniell. The key is capturing people’s attention by thoroughly understanding the competitive market and sticking to your guns.

Join us on Friday 13 November for an exclusive event for insurance marketers hosted by ThinkNewsBrands.

Former effectiveness lead at IAG, Matthew Daniell, will share his insights into effective insurance marketing followed by a discussion with top insurance marketers including Suncorp’s Mim Haysom

With COVID putting the squeeze on budgets, achieving and maintaining share of voice has never been more important. This is where news brands can help. Australia’s news brands reach nine out of 10 Australians and set the daily agenda. Trusted by Australian consumers and an authority on matters of finance, property, health and lifestyle, news brands offer a contextually relevant environment for insurance advertisers.

Hear strategies to improve your marketing activities and learn how the influence of news brands, the contextual relevance of news content and the synergy between news audiences and category purchasers, has insurance brands covered.

Speakers

Matt-Daniell

Matthew Daniell

Marketing Effectiveness
Consultant

An independent marketing effectiveness consultant, specialising in media experiment design, Matthew (known as MD) ensures marketing caters for both incremental and causal effects in advertising and media, simply put; Get more sales than you did yesterday, and be damn sure it's because of the marketing.

Mim-Haysom

Mim Haysom

Executive General Manager, Brand & Marketing, Suncorp

Mim has become recognised as one of Australia’s pre-eminent leaders in marketing. In her role at Suncorp, Mim leads a network of brands, which include Suncorp, AAMI, GIO, Apia, Shannons and Vero. She is responsible for setting the overall brand strategy and the end to end marketing program across all of the brands in the portfolio.

JessGardner.New2-1

Jessica Gardner

News Director, The
Australian Financial Review

Jessica Gardner is news director of The Australian Financial Review. She has been a business reporter and editor for over a decade, having previously edited the Financial Review's Companies & Markets section and reported on sectors such as healthcare, gambling and technology.

JessGardner.New2-1

Jessica Gardner

News Director, The
Australian Financial Review

Jessica Gardner is news director of The Australian Financial Review. She has been a business reporter and editor for over a decade, having previously edited the Financial Review's Companies & Markets section and reported on sectors such as healthcare, gambling and technology.

JessGardner.New2-1

Jessica Gardner

News Director, The
Australian Financial Review

Jessica Gardner is news director of The Australian Financial Review. She has been a business reporter and editor for over a decade, having previously edited the Financial Review's Companies & Markets section and reported on sectors such as healthcare, gambling and technology.

Register now

Influencing the insurance
path to purchase

Please register to join the virtual session on:
Friday 13 November,
9:30am to 10:30am AEDT.

Find out more about how news brands produce real business results at ThinkNewsBrands.com.au

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